ME

I’ve been a creative since 2015. It all began at Red Bull Argentina where I was Community Manager and Digital Analyst writing captions, interacting with followers, covering events, creating content, doing interviews and more. But my goal was to be part of the creative world, and I was given the opportunity to be part of one of Argentina’s most important agencies, Santo Buenos Aires. There I worked as a Producer and later on Copywriter exclusively. My main tasks where writing headlines, captions, scripts… well, copywriting in general and researching mainly the digital world. Because of my past experience and being the youngest of the team I always was in charge of the digital duties. But in this agency I learned the value of storytelling. Lastly, I’ve been the Creative Director of Rappi Argentina & Uruguay, being part of the biggest delivery app of LATAM where I led a team of copywriters. My main tasks where developing campaigns, from a creative and strategic side, improving the WOW, editing content, copywriting for Paid & Own Media, CRM and UX writing.

My path now continues looking for new challenges and lessons abroad.